04
Selected Work
Designed and executed a dual-layer campaign targeting both external stakeholders and internal teams. Secured national media coverage, led a company-wide engagement experience, and produced branded materials — screensavers, email signatures, internal comms templates — to amplify reach and maintain brand consistency across every channel.
Brand · Campaign
Internal Comms
PR
Developed a full-funnel marketing and communications strategy for the launch of a beginner-friendly, Afrocentric online fashion course. Covered brand positioning, content and acquisition strategy, and conversion performance — driving awareness, lead generation, and course enrolments.
Brand Strategy
Content
Campaign
Year-on-year ownership of the full communications plan for Customer Service Week — teaser phase, main launch, sustenance comms, and post-event recap. A structured, phased approach that consistently drives internal engagement and puts front-line teams at the centre of the story.
Internal Comms
Campaign
Editor of Vantage, a corporate publication. End-to-end editorial responsibility — commissioning, writing, reviewing, and publishing content that reflects the organisation's voice, values, and people. One year and counting.
Editorial
Brand Voice
Internal Comms
Developed and executed a community-focused hospital outreach initiative — distributing care packages to new mothers and amplifying through targeted press coverage. Strengthened the brand's emotional connection with the public and demonstrated genuine community investment.
CSR
PR
Brand
Hosted an employee-facing web series designed to bring personality into the workplace and give teams a break from the day-to-day. Combined editorial thinking, on-camera presence, and a strong read of internal culture to make the series land authentically across the organisation.
Content
Culture
Hosting